The core IP series under official cultural brand Gutang Collection. Derived from the world-famous folk song Jasmine Flower, collected at Jinniu Lake.
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Jasmine quick-kick tea set, silk round fan, quicksand coaster
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Filigree jasmine jewellery, aromatherapy stone, handmade soap and incense burner
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Themed canvas bags, bookmarks and postcards
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Co-branded fragrance series with classic Chinese brand Xiefuchun
